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Higher education isn’t a monolith, but media attention on trends that aren’t impacting your campus can cause confusion. A community college president considers how and when to respond.

Ghostwriting often flies under the radar, but it’s not that different from using AI; both exist in an ethical gray area.

Advantages include: automation, personalization and increased engagement.

Marketing is a go-to solution but sometimes masks deeper issues.

Board leaders, search chairs, chief communications officers and presidents-elect can all benefit from understanding the communications considerations of a presidential search.

When considering effective models for managing marketing and communications across institutions, structure should follow strategy.

Five strategies to help increase earned media placements.

When dealing with crisis communications, college and university presidents need to lead with values and demonstrate authenticity.