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Twitter, Rebranding and Brand Equity

Twitter’s rebranding as X has not gone well. In today’s Academic Minute, the University of Tennessee at Knoxville’s Matthew Pittman explores why.

A Faculty Activist on Why Presidents’ Views Matter

Evan Morris, a professor of radiology and biomedical imaging at Yale University, explains why campus leaders should make strong statements.

Caring for the Caregivers

How do we help the caregivers? In today’s Academic Minute, Jung-Ah Lee of the University of California, Irvine, looks into this question.

How Hot Is Too Hot for the Human Body?

How hot is too hot? In today’s Academic Minute, Pennsylvania State University’s Tony Wolf takes a look with human physiology in mind.

Unlocking People Power Through Citizen Science

Find out how engaging non-academics in research can uncover and disperse new knowledge and ways of thinking that help shape solutions to seemingly intractable problems

Contact with ETs Might Not Go Well, History Suggests

First contact with extraterrestrials has been imagined many times, but what would happen in reality? In today’s Academic Minute, David Shorter of the University of California, Los Angeles, has an idea. 

Defining Good Conversation

A good conversation can bring many benefits. In today’s Academic Minute, Drexel University’s Paula Marantz tells us why.

Psychological Trauma’s Impact on Forensic Inpatient Obesity

Why are psychiatric inpatients often obese? In today’s Academic Minute, Cardiff Metropolitan University’s Joseph Davies discusses his findings.